The year is almost up and as 2017 creeps in, you’ll want to have a strong start for the next twelve months. It’s never too early to plan the direction that you want your business to go in. If you want to improve your odds for success next year, take heed of these useful strategies:
- Set up a budget that will ensure success for the coming year. Invest in your business properly. Allocate the right resources including people and money so your company can accomplish its goals. Get an idea of how much you have available to invest and start from there. It’s also a great idea to note how quickly you want to see results.
- Know your buyer personas so you can fine tune your marketing efforts. Perform split tests or A/B testing to create buyer personas to give you an idea of who you’re marketing your business to. If you know who you’re going after, then you have a better chance for finding, engaging with, and converting them. Gather important details such as the demographics, motivations, interests, beliefs, and emotional responses of your potential customers.
- Review your Marketing Collateral. Chances are you’re marketing your business across different platforms. Before the year begins, make sure to review and organise them. Check if they are communicating your company’s unique qualities to your prospects and customers. Check copyright dates, and make sure that everyone involved in your marketing team has access to the right version of your collaterals.
- Review your business progress through a well-defined matrix. If you want to make your business stronger in 2017, you’ll have to implement progress tracking measures. Set up the metrics and key performance indicators of the different aspects of your business. This allows you to identify the issues your company is facing so you can create solutions.
There’s a lot of work to be done in 2017 but we’re sure that with these tips, you can start the year right and improve your company.