If you’re a restaurateur, you probably know just how competitive the restaurant business is. Every day, a new place opens up promising an exceptional dining experience featuring flavourful food and a unique ambience that might just end up being the next “it” place for food lovers.
It goes without saying that restaurant owners have to be on their toes when it comes to staying ahead of their competition. A simple way to do this is to invest some time in promotions. Below are five easy ways to market a restaurant:
1. Offer Great Incentives
A lot of restaurants offer discounts on their food offerings. However, this often means lowering the quality of the food. Instead, provide incentives to your customers that will greatly improve their dining experience and that will improve the worth of your food and restaurant.
For example, you can use a buy-one-get-one-free offer where your customers will get a second meal for free if they purchase a certain menu item.
2. Capitalise on Your Menu
A great restaurant isn’t all that great if it offers lousy food. Focus on offering a menu that is not only delicious but is also unique. Make it your number one selling point. After all, this is what your customers will be coming back to over and over again.
3. Be Different
A sure way to stand out is to have a unique selling point from your competitors. Offering something different to the table makes customers feel that they are having a one-of-a-kind dining experience.
You can do this by holding special events like karaoke night or by offering a different take on food service. The possibilities are endless. You just need to think about what your target customers will enjoy and will unlikely be able to find in any other restaurants.
4. Go Online
Online presence is a huge thing for businesses, and restaurants aren’t an exception. Have a website that shows what your company is all about. Make it into a space in the World Wide Web where people can learn more about your restaurant.
You can also use social media to promote your restaurant. Use Facebook, Twitter, and even Instagram to post updates about your restaurant, to post pictures of your delicious menu, to announce special events, or to share your customers’ dining experience.
5. Invest in Private Label Beverages
Beloka Water, offers private label bottling for various distributors and restaurants. This is a simple and fuss-free way to promote your business. You can put your logo on our bottles and you’ll have something close to a walking advertisement. Our existing clients include Luke Mangan, restaurateur and television presenter, Candelori’s (Restaurant) and St Drogo’s (Cafe). If you are interested in having your restaurant or business’ label on Beloka Water’s bottles, simply fill out this form.